BEARD Hockey Team Endorsements
ENDORSEMENTS ARE NOW DEFUNCT - This page is archived from the 2020-21 Regular Season
While Team Endorsements are not mandatory, they are HIGHLY encouraged to help potentially augment your finances. BEARD Hockey endorsements are achievement-based, meaning your club must achieve certain thresholds in order to earn the windfall from each endorsement.
Each club selects one option at each Endorsement Stage before every season (there are three options per Stage). Once clubs have selected their endorsement deals, they will appear on your team's page as well as below so the whole league can see them in one place.
Endorsement deals are for one season only (these are adjusted/renewed in each offseason).
TEAMS WITH NO 2020-21 ENDORSEMENTS: Philadelphia
ENDORSEMENT STAGE ONE: TV CONTRACTS
OPTION #1: Regional TV Coverage
Cost: $1,000,000
Windfall: $4,000,000
Potential Profit: $3 million
THRESHOLD: Team attendance must average 14,000 per home game
OPTION #2: National TV Coverage
Cost: $2,000,000
Windfall: $8,000,000
Potential Profit: $6 million
THRESHOLD: Team attendance must average 16,250 per home game
OPTION #3: Worldwide TV Coverage
Cost: $5,000,000
Windfall: $15,000,000
Potential Profit: $10 million
THRESHOLD: Team attendance must average 18,750 per home game
ENDORSEMENT STAGE TWO: CORPORATE LUXURY SUITES
OPTION #1: Molson/Coors Company
Cost: $500,000
Windfall: $3,000,000
Potential Profit: $2.5 million
THRESHOLD: 85% luxury box attendance average by end of regular season
OPTION #2: Sazerac Company
Cost: $1,500,000
Windfall: $6,500,000
Potential Profit: $5 million
THRESHOLD: 91% luxury box attendance average by end of regular season
OPTION #3: Brown-Forman Company
Cost: $3,500,000
Windfall: $11,000,000
Potential Profit: $7.5 million
THRESHOLD: 97% luxury box attendance average by end of regular season
ENDORSEMENT STAGE THREE: TEAM SPONSORSHIP
OPTION #1: GEICO Insurance, Inc.
Cost: $750,000
Windfall: $3,500,000
Potential Profit: $2.75 million
THRESHOLD: Must make the 2021 Playoffs
OPTION #2: Tesla, Inc.
Cost: $2,500,000
Windfall: $9,000,000
Potential Profit: $6.5 million
THRESHOLD: Must finish in the Top 5 of your overall Conference standings**
OPTION #3: Amazon, Inc.
Cost: $6,000,000
Windfall: $18,000,000
Potential Profit: $12 million
THRESHOLD: Must finish in the Top 5 of overall League standings**
**Based on POINTS, not by divisional seeding. Top 5 placement includes ties.