BEARD Hockey Team Endorsements

Options must be selected prior to the start of the 2020-21 Regular Season

While Team Endorsements are not mandatory, they are HIGHLY encouraged to help potentially augment your finances. BEARD Hockey endorsements are achievement-based, meaning your club must achieve certain thresholds in order to earn the windfall from each endorsement.

Each club selects one option at each Endorsement Stage before every season (there are three options per Stage). Once clubs have selected their endorsement deals, they will appear on your team's page as well as below so the whole league can see them in one place.

Endorsement deals are for one season only (these are adjusted/renewed in each offseason).

TEAMS WITH NO 2020-21 ENDORSEMENTS: Philadelphia

ENDORSEMENT STAGE ONE: TV CONTRACTS

OPTION #1: Regional TV Coverage

Cost: $1,000,000

Windfall: $4,000,000

Potential Profit: $3 million

THRESHOLD: Team attendance must average 14,000 per home game

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OPTION #2: National TV Coverage

Cost: $2,000,000

Windfall: $8,000,000

Potential Profit: $6 million

THRESHOLD: Team attendance must average 16,250 per home game

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OPTION #3: Worldwide TV Coverage

Cost: $5,000,000

Windfall: $15,000,000

Potential Profit: $10 million

THRESHOLD: Team attendance must average 18,750 per home game

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ENDORSEMENT STAGE TWO: CORPORATE LUXURY SUITES

OPTION #1: Molson/Coors Company

Cost: $500,000

Windfall: $3,000,000

Potential Profit: $2.5 million

THRESHOLD: 85% luxury box attendance average by end of regular season

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OPTION #2: Sazerac Company

Cost: $1,500,000

Windfall: $6,500,000

Potential Profit: $5 million

THRESHOLD: 91% luxury box attendance average by end of regular season

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OPTION #3: Brown-Forman Company

Cost: $3,500,000

Windfall: $11,000,000

Potential Profit: $7.5 million

THRESHOLD: 97% luxury box attendance average by end of regular season

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ENDORSEMENT STAGE THREE: TEAM SPONSORSHIP

OPTION #1: GEICO Insurance, Inc.

Cost: $750,000

Windfall: $3,500,000

Potential Profit: $2.75 million

THRESHOLD: Must make the 2021 Playoffs

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Back-DAL.png
Back-EDM.png
Back-FLA.png
Back-MIN.png
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Back-PIT.png
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OPTION #2: Tesla, Inc.

Cost: $2,500,000

Windfall: $9,000,000

Potential Profit: $6.5 million

THRESHOLD: Must finish in the Top 5 of your overall Conference standings**

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OPTION #3: Amazon, Inc.

Cost: $6,000,000

Windfall: $18,000,000

Potential Profit: $12 million

THRESHOLD: Must finish in the Top 5 of overall League standings**

**Based on POINTS, not by divisional seeding. Top 5 placement includes ties.